Designing Products People Love: How Great Designers Create by Scott Hurff

By Scott Hurff

How are you going to create items that effectively locate shoppers? With this functional ebook, you will examine from the superior product designers within the box, from businesses like fb and LinkedIn to up-and-coming contenders. you will know the way to find and interpret shopper soreness, and the way to use this learn to steer your crew via each one step of product production. Written for designers, product managers, and others who are looking to converse larger with designers, this ebook is vital interpreting for somebody who contributes to the product production technique.

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Sample text

Call it talking to “friends” and family, but Apple didn’t ask their customers to imagine OS X on a mobile phone. When you’re Apple, you have access to people in the upper echelons of music, video, mobile, and computing. They’re able to ask lots of “why” questions while immersing themselves in this environment, exploring their friends’ problems, needs, and wants, and how they make decisions. But just because the people who work at Apple have different friends than the average person doesn’t mean that they don’t have to do the work to understand what people want.

It was a different world from the one in 2007 when the original iPhone was released. Larger screen sizes had become a major form factor in mobile usage. And, much to the chagrin of iPhone customers, Apple had stuck stubbornly to the 4” form factor of the iPhone 5 released in 2012. But Apple was listening. A leaked sales presentation revealed that Apple had been listening for at least a year. Growth rates were slowing. The strongest demand was coming from phones with larger screens that cost less.

This technique, in fact, runs counter to the way products have been made for over a hundred years. It’s a relatively new phenomenon brought about by technology’s ability to distribute ideas around the world faster than any time in history. • We can trace the origins of modern digital product design to our product forebears of the 20th century: Lillian Gilbreth, Henry Dreyfuss, Neil McElroy, and Scott Cook. Each conducted painstaking, extensive customer research in the field and used it to shape the products they made.

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