Design, when everybody designs: an introduction to design by Ezio Manzini

By Ezio Manzini

In a altering global all people designs: each one person individual and every collective topic, from organizations to associations, from groups to towns and areas, needs to outline and increase a lifestyles undertaking. occasionally those tasks generate unheard of options; occasionally they converge on universal ambitions and notice greater changes. As Ezio Manzini describes during this e-book, we're witnessing a wave of social strategies as those adjustments spread -- an expansive open co-design technique during which new options are instructed and new meanings are created. Manzini distinguishes among diffuse layout (performed by means of each person) and professional layout (performed by means of those that were knowledgeable as designers) and describes how they have interaction. He maps what layout specialists can do to set off and help significant social alterations, concentrating on rising kinds of collaboration. those diversity from community-supported agriculture in China to electronic structures for therapy in Canada; from interactive storytelling in India to collaborative housing in Milan. those instances illustrate how specialist designers can help those collaborations -- making their life extra possible, their perform more uncomplicated, their diffusion and their convergence in greater initiatives greater. Manzini attracts the 1st complete photo of layout for social innovation: the main dynamic box of motion for either specialist and nonexpert designers within the coming a long time.

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These solutions are challenging the as yet mainstream systems with their large power plants and hierarchical (“stupid,” fragile) grids. They are now a major field of investment and competition within the strong, ongoing “green technology” trend. 21 It is more than probable that a similar trajectory will be followed by water provision systems. In fact, climate change and the increase in water demand call for a new approach in water engineering and management. Also in this case, what is happening is a shift from centralized systems (with fresh water collected and stored from rivers and streams and distributed to final users for all uses) to distributed ones.

Their structure is a system of interactions among people and between people, Innovation, toward a New Civilization 25 places, and products. These interactions are what ultimately characterize such organizations. Promoters and participants seem to be particularly sensitive to these interactions and to complex, deep human relationships. In fact, in several cases it is exactly this interest in the quality of relationships that tends to guide behavioral choices. This shift from products to interactions is not new.

Indeed it is one of the most dynamic. Therefore, before talking about how it can work for social innovation (something I shall do in the following chapters), it would be useful to look at how social innovation, together with technological innovation, has been changing design. This is what I shall try to do in this chapter. On the other hand, just because things have changed so profoundly, we shall have to go briefly back to design’s origins, to the deeper meaning of the term and the cultures and practices it concerns.

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