Design literacy : understanding graphic design by Steven Heller, Rick Poynor

By Steven Heller, Rick Poynor

Author and layout specialist Steven Heller has revisited and revised the preferred vintage Design Literacy via revising a few of the considerate essays from the unique and combining in thirty-two new works. each one essay deals a flavor of the classy, political, historic, and private matters that experience engaged designers from the past due 19th century to the present—from the ever present (the swastika, antiwar posters) to the whimsical (MAD journal parodies). The essays are equipped into 8 thematic categories—persuasion, mass media, language, id, details, iconography, variety, and commerce.

This revised version additionally highlights contemporary traits in picture layout reminiscent of aesthetic adjustments in typography within the electronic age and the nexus among photo layout and stressed tradition. this can be an eclectic examine how, why, and if photograph layout affects our ever-evolving, assorted world.

Show description

Read or Download Design literacy : understanding graphic design PDF

Similar decorative arts & design books

Basics Fashion Design: Construction

Development is the root of style layout. It takes nice ability to take a two-dimensional drawing and switch it right into a profitable garment--and now style designers can study these crucial abilities, from fundamentals type layout: development. With no-nonsense textual content and greater than two hundred colour pictures, this booklet leads readers in the course of the crucial levels of constructing a garment, from development slicing to building and draping a model, to finishes and haberdashery.

October: the second decade, 1986-1996

October: the second one Decade collects examples of the cutting edge severe and theoretical paintings for which the magazine October is understood. A magazine anthology attracts a collective portrait; jointly, the amassed texts exhibit the journal's pursuits and strengths. From the outset, October's target has been to contemplate a variety of cultural practices and to evaluate their position at a selected ancient juncture.

Medieval Costume in England and France: The 13th, 14th and 15th Centuries (Dover Fashion and Costumes)

Conscientiously researched, meticulously unique account of the fashion and building of interval costumes. contains descriptions and illustrations of royal clothing, difficult ecclesiastical costume and vestments, educational and criminal clothing, and civilian costume of all periods. additionally discusses jewellery, armor, textiles, embroidery and hairdressing.

Additional info for Design literacy : understanding graphic design

Example text

Ungerer never felt restrained from making strong political commentary even if it offended those purportedly on his own side. Self-censorship was never an issue, and the absence of taboos in his work resulted in drawings that eschewed the clichés and universal symbols that neutralized most graphic commentaries. Being an outsider, an immigrant, and peripatetic wanderer allowed him to see through the artifice of American politics and society, and underscored his vision. Born in Strasbourg, Alsace, Ungerer grew up under French rule and German occupation.

But it was a mnemonic representation of government folly that underscored deep-seated dissent and an effective component of the larger antiwar campaign. It was also ubiquitous in graphic design magazines and competition annuals, which presumably helped to raise the awareness, if not stimulate the activism, of those in the design profession. Men with No Lips ROBBIE CONAL The notice Post No Bills was coined in mid-nineteenth-century England to prevent the hangers of illegal placards from littering London’s otherwise dreary streets.

In fact, Milton put his finger on what might be called my own learning curve. Although I have become fluent in many of the subjects I write about in the book, I am also constantly learning about the whys and wherefores—how graphic designs responded to all kinds of external cultural, political and economic stimuli. So to continue Milton’s food analogy, this book is a tasting menu, with a smorgasbord of dishes that ultimately nourish . . but may leave some people hungry for more. My formulation for Design Literacy was (and is) similar to how I curated the conference “Modernism & Eclecticism: A History of American Graphic Design,” which I did (with Richard Wilde) annually for the School of Visual Arts (SVA) throughout the ‘90s, and was an armature on which I hung many curiosities.

Download PDF sample

Rated 4.35 of 5 – based on 32 votes