Design-inspired Innovation by James M. Utterback, Visit Amazon's Bengt-Arne Vedin Page,

By James M. Utterback, Visit Amazon's Bengt-Arne Vedin Page, search results, Learn about Author Central, Bengt-Arne Vedin, , Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti

Книга Design-inspired Innovation Design-inspired InnovationКниги Менеджмент Автор: James M. Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, Roberto Verganti Год издания: 2006 Формат: pdf Издат.:World clinical Publishing Страниц: 280 Размер: 17,3 Mb ISBN: 9812566953 Язык: Английский0 (голосов: zero) Оценка:Reader's review:Great publication with plenty of examples sponsored through experienceI loved this booklet. it really is an enticing topic written by means of a crew of specialists who're capable of observe actual global examples to aid their issues. i like to recommend purchasing this.

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9 It drew upon design components already used in other automobiles to create a vehicle that universally outperformed the donors. Other products characterized by CREATING DESIGN CLASSICS 31 technical designs more incremental than radical have enjoyed the equivalent of the Model T's historic market impact and longevity: for example, the original IBM PC and Volkswagen's Beetle, both of which were continuously updated and improved and which were offered to consumers at a very attractive price. " These strictly incremental innovations lay no claim to technological novelty except perhaps when they were introduced, yet somehow bond so well with customers as to assure continued production even after they are no longer novel.

A memorable "design statement" that resonates strongly with a group of customers represents the equivalent of a personal conversation between designer and customer. Conversations of this sort accommodate designers' statements on a wide range of issues and topics. Braun's unadorned black-andwhite products make statements about simplicity and functionality. Other products make statements about the importance of fun, need for humor or value of freedom, as we shall see in later chapters. CREATING DESIGN CLASSICS 43 An effective design statement confers substantial advantage on a product.

Chapter 8, "Design — Vision and Visualizing," explores alternative design processes being used by design firms for the development of products in order to elucidate the changing nature of practices in the pursuit of outstanding products. As we have discovered, the traditional adage that form follows function no longer works. However, visualization or form is certainly at the core of design and designing. Sketches allow for efficient communication and for provoking bold ideas. Visualization turns out to complement more established analytical tools and, with the advent of computers as well as new insights into how our minds work, holds out promises for entirely new opportunities to arrive at elegant products and services.

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