Consumer Value: A Framework for Analysis and Research by Morris Holbrook

By Morris Holbrook

As consumers, what components impression our choice to buy an item or provider? Why will we selected one product over one other? How will we characteristic price as a part of the buying adventure? The subject of 'serving' the buyer and patron delight is imperative to each formula of the promoting proposal, but few books attenpt to outline and examine precisely what it really is that customers wish. during this provocative selection of essays, Morris Holbrook brings jointly a group of the pinnacle US and ecu students to debate a subject matter of serious value to the research of promoting and client behaviour. This ground-breaking, interdisciplinary e-book presents an cutting edge framework for the examine of patron worth that is used to severely study the character and kind of worth that customers derive from the intake adventure - effiency, excellence, prestige, esteem, play, aesthetics, ethics, spirituality. bound to galvanize debate and controversy, this can be a brave, individualistic and idiosyncratic publication which should still attract scholars of promoting, purchaser behaviour, cultural reports and intake experiences.

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Beardsley, Monroe C. ) Encyclopedia of Philosophy, Vol. , New York: Macmillan and Free Press, 18–35. Becker, Gordon M. and McClintock, Charles G. (1967) “Value: Behavioral Decision Theory,” Annual Review of Psychology 18: 239–86. Berlyne, Daniel E. Aronson (eds) The Handbook of Social Psychology, Vol. 3, Reading, MA: Addison-Wesley Publishing Company, 795–852. J. (1983) Reason and Value, Cambridge, UK: Cambridge University Press. Brandt, Richard B. ) Human Values and Economic Policy, New York: New York University Press, 22– 40.

1982) Plato, New York: Oxford University Press. Harré, R. F. (1973) The Explanation of Social Behavior, Littlefield, NJ: Adams & Co. Hartman, Robert S. (1967) The Structure of Values: Foundations of Scientific Axiology, Carbondale, IL: Southern Illinois University Press. L. (1950) The Forms of Value: The Extension of Hedonistic Axiology, New York: Columbia University Press. Holbrook, Morris B. (1984) “Situation-Specific Ideal Points and Usage of Multiple Dissimilar Brands,” Research in Consumer Behavior 7: 93–131.

Santayana, George (1896) The Sense of Beauty, New York: Dover Publications. Scitovsky, Tibor (1976) The Joyless Economy, New York: Oxford University Press. Scruton, Roger (1981) From Descartes to Wittgenstein, New York: Harper Colophon Books. Siegel, Eli (1981) Self and World, New York: Definition Press. Slama, Mark and Wolfe, Raymond (1997) “Consumption as Self-Presentation: A Socioanalytic Interpretation of Mrs. Cage,” Working Paper, College of Business, Illinois State University, Normal, IL 61790–5500 .

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